DAFTAR ISI BAB 1 Positive Business Ideas for General Improvements BAB 2 Positive Business Ideas for Champion Sales BAB 3 Positive Business Ideas for Successful Managers & Supervisors BAB 4 Positive Business Ideas for Champion Service BAB 5 Positive Business Ideas for Business Success BOOK REVIEW Dalam satu buku ini, Anda akan mendapat ide-ide praktis, terbukti & mudah diterapkan un…
DAFTAR ISI BAB 1 Management : objectives and tasks BAB 2 The Customer-led business BAB 3 Segmentation, Positioning and the marketing mix BAB 4 Strategic market planning BAB 5 Market dynamics and competitive strategy BAB 6 Building successful brands BAB 7 Innovation and new product development BAB 8 Pricing policy : delivering value BAB 9 Communications strategy BAB 10 Managing perso…
DAFTAR ISI BAB 1 Business Landscape and ITS Challenge BAB 2 Principle 1 Information Technology Carries more emotional messages BAB 3 Most Customers in this interactive world are WO-MEN BAB 4 Most Competitive advantages are from “Feel” benefits BAB 5 Customer Insight is the best tool to find out the customer’s hidden needs BAB 6 Be Intuitive, not interpretative BAB 7 Be Proactive,…
CONTENTS BAB 1 Marketing Connections BAB 2 E-Commerce and E-Retailing BAB 3 Building on Business Basics BAB 4 Information Technology Basics BAB 5 Effective Internet Communications BAB 6 Marketing- Information Management BAB 7 Meeting Customer Needs BAB 8 Product and Service Planning BAB 9 E-Commerce Distribution BAB 10 Developing and Communicating Value and Price BAB 11 E-Commerce …
Contents BAB 1 Introduction BAB 2 How To Use This Book BAB 3 Charlie Systemises and shifts to Top Gear BAB 4 How To Identify Areas To Systemise BAB 5 How to Develop and Write The Systems BAB 6 The Four Key Areas To Systemise BAB 7 The Nine Steps to Systemising Your Business BAB 8 How to Implement Systems Without Causing Mass Panic BAB 9 How to Extricate yourself from the business and h…
CONTENTS BAB 1 Managing the Digital Firm BAB 2 Information Systems in the Enterprise BAB 3 Information Systems, Organizations, Management and Strategy BAB 4 The Digital Firm : Electronic Business and Electronic Commerce BAB 5 Ethical and Social Issues in the Digital Firm BAB 6 Managing Hardware and Software Assets BAB 7 Managing Data Resources BAB 8 Telecommunications and Networks BAB …