CONTENTS BAB 1 Marketing Connections BAB 2 E-Commerce and E-Retailing BAB 3 Building on Business Basics BAB 4 Information Technology Basics BAB 5 Effective Internet Communications BAB 6 Marketing- Information Management BAB 7 Meeting Customer Needs BAB 8 Product and Service Planning BAB 9 E-Commerce Distribution BAB 10 Developing and Communicating Value and Price BAB 11 E-Commerce …