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Found 1 from your keywords: subject="Managing marketing ch...
cover
Marketing Management and Strategy
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PETER DOYLE

DAFTAR ISI BAB 1 Management : objectives and tasks BAB 2 The Customer-led business BAB 3 Segmentation, Positioning and the marketing mix BAB 4 Strategic market planning BAB 5 Market dynamics and competitive strategy BAB 6 Building successful brands BAB 7 Innovation and new product development BAB 8 Pricing policy : delivering value BAB 9 Communications strategy BAB 10 Managing perso…

Edition
Ed.3
ISBN/ISSN
0-273-65150-1
Collation
xviii ; 24 cm ; 446 hlm
Series Title
-
Call Number
658.802 Day m