Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 3 from your keywords: subject="E-Marketing"
cover
E-Business & E-Commerce
Comment Share
Candra Ahmadi & Dadang Hermawan

Buku ini membahas tentang: 1. Pengenalan E-Business dan E-Commerce 2. Dasar E-Commerce 3. Infrastruktur E-Business 4. Strategi E-Business 5. Manajemen Rantai Pasokan 6. E-Procurement 7. E-Marketing 8. Customer Relationship Management (CRM)

Edition
Ed.1
ISBN/ISSN
978-979-29-2319-3
Collation
xii ; 23 cm ; 228 p
Series Title
-
Call Number
004.678 Ahm e
cover
Pemasaran Strategik
Comment Share
Gregorius ChandraFandy Tjiptono,Ph.D

DAFTAR ISI BAB 1 Pemasaran : Definisi, Domain dan Dinamika BAB 2 Konsep Pemasaran dan Orientasi Pasar BAB 3 Elemen Kunci Kesuksesan Pemasaran BAB 4 Perencanaan Pemasaran Korporat BAB 5 Analisis Pasar dan Pengukuran Pasar BAB 6 Segmentasi, Targeting dan Positioning BAB 7 Analisis Kinerja Pemasaran BAB 8 Strategi Pemasaran : Konsep, Lingkup dan Perkembangan BAB 9 Branding Strategy BAB 1…

Edition
Ed.2
ISBN/ISSN
978-979-29-3437-3
Collation
xxii ; 23 cm ; 572 p
Series Title
-
Call Number
658.8 Tji p
cover
Marketing dari Mulut ke Mulut
Comment Share
Ali Hasan , S.E.,M.M.

DAFTAR ISI BAB 1 Konsep Word of Mouth Marketing BAB 2 Membangun Layanan E-Business BAB 3 E-Marketing BAB 4 One to One Relationship Marketing BAB 5 Online Customer Relationship Marketing BAB 6 Manajemen Word Of Mouth Marketing BAB 7 Multichannel Word of Mouth Marketing BAB 8 Program Word Of Mouth Marketing BAB 9 Strategi Word Of Mouth Marketing BAB 10 Etika Marketer dalam Word Of Mouth…

Edition
Ed.1
ISBN/ISSN
978-979-788-239-6
Collation
; 24 cm ; 333 hlm
Series Title
-
Call Number
658.8 Has m