Text

Marketing Management and Strategy

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DAFTAR ISI

BAB 1 Management : objectives and tasks
BAB 2 The Customer-led business
BAB 3 Segmentation, Positioning and the marketing mix
BAB 4 Strategic market planning
BAB 5 Market dynamics and competitive strategy
BAB 6 Building successful brands
BAB 7 Innovation and new product development
BAB 8 Pricing policy : delivering value
BAB 9 Communications strategy
BAB 10 Managing personal selling
BAB 11 Managing marketing channels
BAB 12 Marketing in service business
BAB 13 Turnaround management
BAB 14 Marketing in the twenty- first century


BOOK REVIEW
Previously shortlisted for the MCA Awards for the Best Management Book. Marketing Management and Strategy 3rd edition brings managers the latest ideas on branding. Marketing and strategic change as a practical management tool this text includes a step by step guide to developing a marketing strategy . advice on how to make pricing decisions and guidance on developing advertising and communications plans.

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Availability

Detail Information

Series Title

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Call Number

658.802 Day m

Publisher

Yogyakarta : Prentice Hall., 2002

Collation

xviii ; 24 cm ; 446 hlm

Language

English

ISBN/ISSN

0-273-65150-1

Classification

658.802 Doy m

Content Type

text

Media Type

other

Carrier Type

-

Edition

Ed.3

Subject(s)

Management : objectives and tasks
The Customer-led business
Segmentation, Positioning and the marketing mix
Strategic market planning
Market dynamics and competitive strategy
Building successful brands
Innovation and new product development
Pricing policy : delivering value
Communications strategy
Managing personal selling
Managing marketing channels
Marketing in service business
Turnaround management
Marketing in the twenty- first century

Specific Detail Info

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Statement of Responsibility

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