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Marketing dari Mulut ke Mulut

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DAFTAR ISI
BAB 1 Konsep Word of Mouth Marketing
BAB 2 Membangun Layanan E-Business
BAB 3 E-Marketing
BAB 4 One to One Relationship Marketing
BAB 5 Online Customer Relationship Marketing
BAB 6 Manajemen Word Of Mouth Marketing
BAB 7 Multichannel Word of Mouth Marketing
BAB 8 Program Word Of Mouth Marketing
BAB 9 Strategi Word Of Mouth Marketing
BAB 10 Etika Marketer dalam Word Of Mouth Marketing
BAB 11 Implementasi Word Of Mouth Marketing


BOOK REVIEW
Buku ini menawarkan salah satu alternative konsep, teori, argumentasi, strategi dan implementasi model WoM. Strategi WoM menjadi salah topik yang banyak dibicarakan dalam dunia marketing. Alasannya karena banyaknya pemirsa televise yang mulai bosan dengan tayangan iklan lewat media tradisional ini. Pemasang iklan tradisional sendiri menyadari bahwa belanja iklan lewat media ini sangat besar, tetapi hanya mendatangkan pembeli yang lebih sedikit.

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Detail Information

Series Title

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Call Number

658.8 Has m

Publisher

: MEDIA PRESSNDO., 2010

Collation

; 24 cm ; 333 hlm

Language

Indonesia

ISBN/ISSN

978-979-788-239-6

Classification

658.8 Has m

Content Type

text

Media Type

other

Carrier Type

-

Edition

Ed.1

Subject(s)

E-Marketing
Konsep Word of Mouth Marketing
Membangun Layanan E-Business
One to One Relationship Marketing
Online Customer Relationship Marketing
Manajemen Word Of Mouth Marketing
Multichannel Word of Mouth Marketing
Program Word Of Mouth Marketing
Strategi Word Of Mouth Marketing
Etika Marketer dalam Word Of Mouth Marketing
Implementasi Word Of Mouth Marketing

Specific Detail Info

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